Whitepaper: Social Media Influence – Applications, Metrics and Theory – Intrepid Blog

See on Scoop.itNetwork Culture

Jose Antonio Delgado‘s insight:

Social Media influence is largely based upon a peer-presence, as people are the new medium. As a business, utilizing the knowledge that people develop certain control over your brand can be harnessed, as opposed to letting it overpower. Knowing and utilizing your metrics, a business can strategically develop touchpoints to facilitate in steering their audience.

See on intrepidstrategic.com

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